Optimizing for Bing
Well it’s a new game out there. Bing is competing with Yahoo for 2nd place in the Search Engine wars – and Microsoft is planning to pour in a crap load of money over the next 5 years (I just read that they planned on putting 5 to 10 percent of their annual operating costs into it).
So what’s the deal with optimizing for bing? I’ve just spent the last hour or so digging for the dirt while taking a break from creating sites. Here is what seems to be important to Bing right now:
- Having an older domain age.
- Having inbound links from websites that included the primary keyword in the referring site’s title tags- in other words, building inbound links from other SEOd sites and directories as opposed to being from just anywhere.
It’s certainly a easy place to break into right now – buy a domain on the aftermarket. And build a mini network around it that follows number 2. If you are already building mini networks like we talk about in the 30 day guide – it should be a breeze to impliment.
Cash in on your Competitors’ Work – SpyFu Ad History
Popularity: 6% [?]
June 23rd, 2009 at 1:05 am
Great website. Where did you get this dirt on Bing from?
Anyways – please shoot me an email I have a proposition for you
June 29th, 2009 at 5:15 am
Hehe – Currently number 1 for the term “optimizing for bing” in google – while not a competitive term shows that blogs have some weight there as well…. or it could be the h tags, or the internal links to this page, or the age of the domain.
http://www.google.com/search?source=ig&hl=en&rlz=&=&q=optimizing+for+bing&btnG=Google+Search
I’m number two in bing: (bing.com is higher)
http://www.bing.com/search?q=optimizing+for+bing&go=&form=QBLH&qs=n
August 19th, 2009 at 4:13 am
O.K. — I’ve dropped down a few spots on bing. I’m going to go build a few links with the keyphrase optimizing for bing of course – let’s see what happens.
September 9th, 2009 at 12:31 pm
Well the optimizing for bing project changes yet again. Looks like just a few dozen social links to this page moved me up a single spot in bing….. at first.
Then I realized I was still in the same position as before. The difference is that “bing.com” isn’t the first result any longer. So this post is number 3 in the results same as before. It’s more of a change in how Bing is displaying things.
I haven’t really dug through the pages that are ranking higher than this post yet. However a quick glance shows both of them to be lengthy posts on well established sites.
September 9th, 2009 at 12:36 pm
I’ve also done some testing with more competitive words with sites (well pages actually) that I’ve been tweaking regularly to get them to rank well in Bing. Here are a few more tips to get optimized properly for bing:
1.) Valid CSS/HTML
2.) Site Map
3.) Higher Keyword Density
4.) Grammar (I’ll explain)
I had a few articles on a topic and that’s it. Since this wasn’t a “money” experiment I didn’t want to be writing for days for the content. I decided to spin some content. Let’s just say it didn’t go over well.
With the same metrics for the most part between the pages I tried to rank, the only one doing well is the ‘original’ content.
Is there grammar checking going on? Hmmm……
My next experiment is just having ’spun’ content linking to a page that has all the features listed above. Single page sites that were all previously parked (and will go back to being parked after the experiment).