I’ve been doing a little more PPC than I normally do (xmas is a great time).  I found though that I detest research.  I already cheat and use tools to help me in researching for seo – but I really didn’t have anything to analyze the competition for PPC.  I started using spyfu and really think it was worth the money.  It was certainly worth the time saved that’s for sure.

Cash in on your Competitors’ Work – SpyFu Ad History

Think of it this way.  You could:

Research keywords.

Split test ads.

Try and research competition manually.

OR

Run spyfu and get all their ads, keywords, etc…

Then do a little testing to try and improve things even further.

Works for me