USED DOMAINS - or Aftermarket Domains.
Time and time again I see people start new sites. Keep in mind in this case we’re talking about whitehat sites that you’re going to put a lot of time and effort into such as a blog, forum or website. The first thing they do is go search whatever domain hosting company for a domain that works well for the site that they’re building.
I haven’t touched on this before – but I feel I need to since I’m going to be talking about White Hat sites for the next few days. I’ve already posted a little audio blurb about it but I’m not done. The next 4 or 5 posts will probably be all about the all important top of the pyramid (white hat sites).
Usually when you start thinking of your white hat sites the first thing you do is rush out to namecheap and buy a domain. That might not be your best move. It takes time to get ranked for keywords – and yes to break out of the sandbox.
Disclaimer: All sites, and all keywords are not treated equally – sometimes a site can break right out into the rankings, other times it get stuck in limbo for 6 months…. some say longer.
The good news is that an “aged” domain doesn’t have the same problems as often. Imagine for a couple seconds that your “white hat” site is starting off with a pr of 3 or 4, and a few hundred links out there already. That’s an awesome head start right? You can then concentrate on new links, better content, and monetization strategies.
That aged domain might not be 8.99 – it might be 15 dollars, it might be 300 dollars, or it could even be higher. Let’s think about this for a minute. Xyzed.com is on the aftermarket for 200 dollars. It’s got a pr2, and 120 links out there. You’ve got a plan, you’ve got the content, you’ve got the ads to put on it….. how much are you going to lose over 6 months while you wait for Google to trust you? If your site is going to just make a few bucks a day – or lets say 60 dollars a month….. that’s $360 dollars while you sit in the sandbox.
You still have to research the site, see what kind of links it has, etc… Sometimes you can even pick up an existing site for sale at some place like sitepoint or digital point that is already established and grow it instead of starting from scratch.
Always do your homework – and use places like this: http://www.domainswithbenefits.com/ to get a leg up if you have the money.
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