Black Hat SEO Digest

10 things every webmaster should know about PPC and SEO

I’ve been at this a long time and I figured it was time for a few things to just be said – and said simply so newer webmasters can at least be aware of the pitfalls they are going to face.

10. It takes time to rank with SEO.  If you are counting on a website to earn  right away you are going to need to utilize Pay Per Click advertising. (see number 9)

9. Pay Per Click is a great way to donate a couple weeks pay to Google when you don’t know what your doing.  One should not consider this a mistake to learn from.  One should instead consider this your part to keep the technology stocks high!

8. Dumping more money into a failing campaign just because you’ve already spent a couple weeks pay is a great way to repeat number 9.  Read the definition of insanity.

7. Spending small fortunes on “ebooks” about PPC won’t help you avoid number 9.

6. Paying SEO companies doesn’t exclude you from doing number 9. Remember it’s your job to keep Googles stock prices high!  It does however help the SEO company continue with their own practice of number 9.

5.  Search engine optimization is a great way to get visitors to your site.  However, you are dependent on Google for 80 percent of the searchers.  Regretfully they really prefer that you do number 9.

4. Your expenditures of time and money to rank well to avoid number 9 will only last as long as the current algorithm Google is running stays the same.  They track everything you do and will notice if you aren’t repeating number 9 often enough and change it.

3.  You may not have a choice but to continue to do number 9. At some point in time Google will have so much information about you that they may just blackmail the money out of you with out serving ads.  Don’t think your facebook buddies know it all.  Someone else is watching and they REALLY want number 9 to continue.

2.  At some point Google’s motto of “DO NO EVIL” slowly changed meaning.  It used to mean do no evil to anyone.  It changed (somewhere around the ‘we are taking over the world’ phase) to DO NO EVIL TO PEOPLE WITH OUT A COMPUTER – REALLY STICK IT TO ANYONE DOING NUMBER 9.

1.  This thing has been removed because it did not comply with our quality guidelines.  We regret any concerns this may cause you and have added you to the list of people who may never see the number one thing Ed wanted to let you know about PPC and SEO.

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