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Well it’s a new game out there. Bing is competing with Yahoo for 2nd place in the Search Engine wars – and Microsoft is planning to pour in a crap load of money over the next 5 years (I just read that they planned on putting 5 to 10 percent of their annual operating costs into it).
So what’s the deal with optimizing for bing? I’ve just spent the last hour or so digging for the dirt while taking a break from creating sites. Here is what seems to be important to Bing right now:
- Having an older domain age.
- Having inbound links from websites that included the primary keyword in the referring site’s title tags- in other words, building inbound links from other SEOd sites and directories as opposed to being from just anywhere.
It’s certainly a easy place to break into right now – buy a domain on the aftermarket. And build a mini network around it that follows number 2. If you are already building mini networks like we talk about in the 30 day guide – it should be a breeze to impliment.
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Great website. Where did you get this dirt on Bing from?
Anyways – please shoot me an email I have a proposition for you
Hehe – Currently number 1 for the term “optimizing for bing” in google – while not a competitive term shows that blogs have some weight there as well…. or it could be the h tags, or the internal links to this page, or the age of the domain.
http://www.google.com/search?source=ig&hl=en&rlz=&=&q=optimizing+for+bing&btnG=Google+Search
I’m number two in bing: (bing.com is higher)
http://www.bing.com/search?q=optimizing+for+bing&go=&form=QBLH&qs=n
O.K. — I’ve dropped down a few spots on bing. I’m going to go build a few links with the keyphrase optimizing for bing of course – let’s see what happens.
Well the optimizing for bing project changes yet again. Looks like just a few dozen social links to this page moved me up a single spot in bing….. at first.
Then I realized I was still in the same position as before. The difference is that “bing.com” isn’t the first result any longer. So this post is number 3 in the results same as before. It’s more of a change in how Bing is displaying things.
I haven’t really dug through the pages that are ranking higher than this post yet. However a quick glance shows both of them to be lengthy posts on well established sites.
I’ve also done some testing with more competitive words with sites (well pages actually) that I’ve been tweaking regularly to get them to rank well in Bing. Here are a few more tips to get optimized properly for bing:
1.) Valid CSS/HTML
2.) Site Map
3.) Higher Keyword Density
4.) Grammar (I’ll explain)
I had a few articles on a topic and that’s it. Since this wasn’t a “money” experiment I didn’t want to be writing for days for the content. I decided to spin some content. Let’s just say it didn’t go over well.
With the same metrics for the most part between the pages I tried to rank, the only one doing well is the ‘original’ content.
Is there grammar checking going on? Hmmm……
My next experiment is just having ‘spun’ content linking to a page that has all the features listed above. Single page sites that were all previously parked (and will go back to being parked after the experiment).