I’m sure by now you realize that the rules are bendable.  But the more you learn you realize that some people (websites) don’t even need to play by them at all.

I’m talking about Google playing favorites with sites and allowing them to cloak and do other stuff that would get me or you smacked into serp oblivion.

XMCP did a little guest post over at search engine people that you should check out.  Pretty much agree with him 100 percent.