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Ok - As mentioned previously all our “Day 17″ posts are going to cover different types of “white hat” sites.  There is only ONE rule for all of these - and that’s to rank for product names…. and of course convert them to sales. These sites are your money sites after all.
If you are using real products - that also gives you the ability to use kaboodle (covered previously as well) to list your pages.

WHITE HAT REVIEW SITES

These review sites aren’t going to appear like all the other review sites you see out there - we want some street cred.  That means a few negative reviews of related products or services, and instead of being 100 percent positive we are going to throw in a few ’slightly negative’ reviews with all our good ones.  Let’s face it - who believes the 100 percent glowing reviews you read on some of these affiliate pages.

One of the easiest things to set up is a review site.   Easy doesn’t mean that you don’t need to do any planning.  Here is a little outline for you:

1.) Pick a ‘topic’ - like furniture.

2.) Pick a few products.

3.) Do some research on them - what seems popular. What sites are ranking for the terms. What does Wordze tell you that you need to rank for the product terms  (Don’t worry to much- we are going to go long tail in the end - but who says you can’t rank well for the ‘good’ terms as well with your network behind you).  The good news is you can do quite well with these types of review sites/pages when you are on page 2,3,4 in the search results.  Your visitors will be LOOKING for a reason to buy or not buy this product….. that means they will search deep.

4.) Do your research for the reviews - ie gather other peoples reviews, comments, etc..  You know how to use Google so that is where you start.

What platform to use?

I tend to use dreamweaver to make these sites, but to be honest with you there are easier and even faster ways.  One is xsitepro 1 or 2, and wordpress.  There is a (now free) plug in for wordpress that helps you run a review site.  It’s called rating dominator.
Now that I’ve dug into Xsitepro 2 a bit more I think I’ll be using it for a few things other than the types of sites I make with the Black Hat Xsitepro methods I teach in Niche Site Special 2.  One of those things is going to be these types of review sites because I can get one out in an hour or two (total time - research, comment hunting, and making it live).

So let’s say we’ve picked out a few product models, and know that we can take our competition with just a few hundred links (even less for some long tail words).  It’s time to start thinking how we are going to be doing our seo.

 SEO STRUCTURE FOR THESE SITES

The main thing we are going to be worried about here are page titles and descriptions that get some attention even when you are on page two for the search results.  For my example here we will be selling widgets :)

Example Page Titles:

Widgets Brand XXX - Negative Reviews, Complaint Information, and How to Resolve.

Widgets Brands - Customer Feedback, Complaints, Reviews, Resolution.

( Think about it - if you were getting ready to buy that widget would you click on that?)

Your meta description matters too - make sure it sounds “official”.

Well I’ve given you enough of an idea to run with I hope.  Remember through the whole process that you are trying to reach people that are going to possibly buy your widget — because that’s what they are looking for, real reviews, and a reason to justify what they want to purchase.

  

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