I’ve briefly touched on ELGG and how easy it is to set up a web 2.0ish social site with it.  I usually use ELGG installs as a foundation site because you can set up cron jobs with it to pull in feeds into different profiles.

An example is the 1k visitors a month a single profile on a elgg install sends to one of our reality sites.  Total time setting it up sorta goes like this. The actual profile gets about 4000 or more visits a month.

Install elgg (15 minutes)

Add advertising (10 minutes)

Set up 10 profiles (15 minutes)

Get links (2 minutes using sitewidelinking or even bookmarkdemon or the command center)

Even for a newbie it’s about an hour set up total time.  Sure that doesn’t include any real customization, or anything else.  And for a white hat site you are going to have to put some ‘time’ in.

The good news is that ELGG is about to release a new version (summer of 2008) and it looks like they are close at the time of this posting.  I’m not sure how that will affect things, but my guess is that it won’t be that much of a change and it will probably make your life easier.

http://elgg.org/

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